How blockchain could help us take back control of our privacy

How blockchain could help us take back control of our privacy

The Cambridge Analytica scandal poses some serious questions about the integrity of democracies in the information age. From Trump to Brexit, the dirty tricks apparently offered by CA’s top executives should cause concern everywhere that elections happen. But the episode is also worrying because of its specific focus: data. We create reams of data every day – every time we open a browser window and every time we make a contactless payment. We do this without thinking. The Cambridge Analytica news demonstrates the power that this data can have when we lose control of it.

Facebook isn’t the only huge data company to have suffered a major breach in recent years. In September it was revealed that 143 million Americans and 44 million Britons had sensitive information stolen from Equifax, the credit rating firm, including home addresses and social security numbers. The kicker in this case was that many of those affected had no idea the company was holding that information in the first place – such is the staggering growth of data creation and collection, and the lack of controls enjoyed by consumers over who gets to keep it.

Read the piece on The Guardian.


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